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Converting Browsers Into Buyers Did you know that if you're not capturing your visitors' e-mail address, you are probably missing out on thousands dollars each year? By asking your visitors enter their first name and e-mail address on a website form, you can keep in touch with them using an automatic e-mail program. This gives you the opportunity to pre-sell those buyers who might need more time to get familiar with your company, or those who might be interested in buying from you in the future. Over time, you will have collected hundreds of subscribers on your list. You can now send them ALL an e-mail at the same time; whenever you have a special offer, promotion or anytime when you're introducing a new product or service. What's Your Biggest Asset?An uptapped source of revenue for many companies is their existing customer base. By creating a database of your customers' e-mail addresses, you are building a relationship with your clients that fosters customer loyalty.
Permission-based e-mail newsletters (where you get your customer's okay to receive e-mails) enables you to provide useful information while positioning you as the expert for your customers. You can also offer advance notice of upcoming sales and promotions. It's Trackable. E-mail marketing utilizes various statistical tools to improve the targeting of outgoing messages. Each e-mail campaign you send out generates data to help refine your sales approach and messages.
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